Nowadays, many companies prefer to develop their websites in PHP and Laravel, a PHP-based framework is the best choice for them for plenty of reasons. Many multi-national companies have opted for this framework as it simplifies many tasks and it is highly flexible. Doing SEO in Laravel is not quite easy as CMS (WordPress, Drupal, Zoomla, etc). In Laravel, we have to make the system for doing off-page SEO, site speed optimization, etc in our own way, but if we do it in a proper and guided way then it will help us to improve our website SEO. As a result, we’ll get more and more free and organic traffic that will help us to rank our website in search engines. We can easily reach our targeted audience. In this article, I’ll tell you an ultimate guideline for Laravel SEO that can help you to improve your laravel made website SEO in 2022.

What is SEO?

Search Engine Optimization is a set of processes and strategies for getting free organic visitors to your website by a search engine like Google, Yahoo, Bing, Yippy, Baidu, Yandex, etc. SEO allows you to reach as many potential customers as possible. Though it is incredibly effective at increasing market penetration, SEO is still a concept that many businesses are unable to effectively use.

Primarily, when we deploy our developed Laravel application, then we have to spend money on online advertising, social sharing, and marketing to get our targeted audience. But it is not the enduring solution to reach our targeted audience because when we quit advertising, and social media marketing then our audience will automatically drop. So the most promising way is that our targeted audience should reach our site naturally by searching with the Search engine without any cost. So to achieve this goal we need SEO to reach our audience for a lifetime free of cost.

Laravel and Seo

SEO is not fully dependent on the framework, but yes, the framework plays a good role in making a website SEO friendly. Laravel offers many features that make it the best choice for SEO.

• High-end security with authentication and authorization code
• Authentication of system creation
• Web applications run faster
• A simple method of URL Routing
• Automation testing for website

All the above factors are known to enhance Technical SEO and off-page SEO elements. You can also utilize Laravel for Large Ecommerce websites and PWAs. Progressive Web Apps (PWAs) combined with Laravel’s dynamic framework can make a powerful eCommerce website. N it will not just improve the page speed and reduces the bounce rates, but it is also great for a more pleasing user experience. It will have a direct impact on SERP from an SEO point of view as well.

However, here are some tips that you can follow to make Laravel websites faster and improve SEO easily.

Use Caching in Production

You must note that every time you boot your Laravel app, your app determines the middleware, resolves aliases, and route groups, and identifies controller action and parameter inputs for every single route entry.

It is a redundant process that could
impact the speed of your application. Make use of the following tips:

You may bypass the route processing by caching all routes running this code:

php artisan route:cache

You may bypass the configuration file and .env files, use the following code:

php artisan config:cache

Use config() to access .env variables and avoid using env(). Because you have already cached your configuration files. Using the env function will simply nullify the purpose of caching.

Cache your blade template views using:

php artisan view:cache

To cache a manifest of all of your app’s events and listeners run:

php artisan view:clear

Remove Dev dependencies from Composer

You may be using some Dev packages to track queries or other development things. However, this must be limited to the development stage and not be moved to the production stage.

Just run a single command in the production:

//composer install –prefer-dist –no-dev -o

Use Redis, Memcached, or dynamoDB Driver

Choosing the right cache, queue, and drivers can make a difference to application performance.
In production, use in-memory cache drivers.
For queue jobs like sending emails, connecting with third-party APIs, uploading large files, and updating the search index, use Redis, SQS, or Beanstalkd drivers. The database driver is not suitable for production.
For sessions use Database, Redis, Memcached, or DynamoDB drivers.

Remove unused Services

All unused services in your product go to config/app.php
Thus, comment on these services during development and do not use them in the production stage.

Use Laravel ORM over raw query

Laravel comes with Eager loading (ORM) so use it, and avoid writing your own raw query.

Minifying and Bundling Assets

Laravel compiles all your CSS and provides a single app.css file, thus reducing multiple HTTP requests to single. Further, remove all unused CSS from your project by using the laravel-mix-purge CSS package.

A good Laravel Development Company can create your website by keeping all SEO aspects in their mind and can create an SEO-friendly website. An SEO-friendly website loads father when any user opens it and it affects the user experience positively. Apart from that, a good website helps your rank on google easily.

Overall, Laravel is the best choice for both developers and companies worldwide. If you are an enterprise and want to use develop an SEO-friendly website or web application in Laravel, you must discover an impeccable team with proficiency in the Laravel framework. So Codebrisk is here to help you with your tailored requirements regarding Laravel Development.

Have a great idea? Please feel free to send us an email at rizwan@codebrisk.com or get in touch with us, our business person will get back to you.