SEO stands for “search engine optimization”. It means the process of optimizing web pages and their content to boost their visibility when people search for products or services associated with your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you will grab attention and captivate prospective and actual customers to your business.

The term SEO also illustrates the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. If you wanted to increase traffic on your website and people can find you through Search Easily. Then you’ve to improve the Search Engine Optimization (SEO) of your website. Here I’ll discuss some ways that will assist you to improve the SEO ranking for your website.

Improve page loading speed

First of all, you’ve to focus on the page loading speed of your website. Because of how slowly or fastly your website loads, it will have an impact on google ranking. If your load speed is too slow, Google will recognize this, and it will harm your website ranking. It will also affect the way your website visitors engage with your pages.

In fact, 47% of users expect websites to load in two seconds or less. And 40% will leave a page that takes three or more seconds.
So it’s obvious that, if you want to rank higher on Google, your site needs to load quickly. You can test your website speed on Google’s PageSpeed Insights. It will also help you to solve the issues that are slowing down your website.

Optimize your images

Images play a great role on your website and you can optimize them to increase your website Seo ranking. If you are using large images they can slow down your page and decrease your google ranking. Preferably, your page should never serve images that are larger than the version that’s rendered on the user’s screen. Anything larger than that just results in wasted bytes and slows down page load time.

For better Optimization, you should use AVIF and WebP image formats, that have superior compression and quality characteristics compared to their older JPEG and PNG formats. If you are encoding your images in these formats rather than JPEG or PNG means that they will load faster and utilize less cellular data. WebP is supported in the latest versions of Chrome, Firefox, Safari, Edge, and Opera and provides better lossy and lossless compression for images on the web.

Metadata

Meta tags are invisible tags that provide data about your page to search engines and website visitors. They make it easier for search engines to discover what your content is about. Meta tags are located in the section of an HTML document where you can add information about the contents of your web page. If you wanted to increase the opportunities of your content being located in response to a search engine request, you’ve to add appropriate metadata, such as a search engine title, description, keywords, copyright, and event dates.

Different types of meta tags perform different roles, and not all of them are relevant to SEO. You can find a full list in this article The complete guide to meta tags. Here I’ve plucked some most important meta tags that will assist you in boosting your website SEO ranking.

• Title Tag
• Description Tag
• Canonical tag
• Header tag
• Alt Tag

Keywords

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that users enter into search engines, also called "search queries."
You’ve to use keywords that are relevant to your product or services that you offer, So the people have a better chance of finding your content among the result. If you are implementing good keywords then it will help your site rank above your competitors.

Use alt tags

An alt tag, also known as “alt attribute” and “alt description,” is an HTML attribute applied to image tags to provide a text alternative for search engines. Alt-text is contained within the image tag:

<img src="logo.png" alt="logo" />

You can use alt tags in your video and images, they will enable search engines to locate your page, which is essential especially for those who use text-only browsers or screen readers. Alt tags provide context to what an image is representing, It informs and allows search engine crawlers to index an image correctly. Alt tag should be relevant to the images so the search engine crawlers can properly index the image.

You can follow these suggestions to improve your search engine optimization (SEO).